The American agency Corbis works with a variety of representatives from countries around the world. The ‘Core Elements’ and ‘Representatives’ guidelines were developed to ensure that the brand is handled in a CI-compliant manner.
The ‘Core Elements’ manual describes the fundamental factors of the corporate design such as logo, free space, colour and font.
The primary aim of the ‘Representatives’ manual is to ensure consistent presentation of the brand on the Internet. This is based on research results relating to the viewing habits of Internet users.
We developed: concept, guidelines, illustration, text, layout, book
